TravelPages is a website completely dedicated to the Listing of Travel & Tourism Related Businesses, at an affordable yearly subscription, we don’t offer custom work or any hosting services, we do one thing, and do it well. If you’re looking to create and list your Business at an affordable yearly subscription, you’ve come to the right place! What sets us apart from any other awesome Business Listing websites (you’re probably wondering)?
How does TravelPages work?
Not only is TravelPages the most affordable option to list your travel, tourism and adventure related business but it’s also the most feature rich directory available today. It provides all the tools to list your business with lots of added services. TravelPages provides all your contact details and location with the option to get directions via Google Maps, at a click of a button, we also provide a direct link to your own Website, Facebook Page, Twitter Account and Google Profile.
What sets Google apart is how it ranks search results, which in turn determines the order Google displays results on its search engine results page (SERP). Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.
How do we make people find us?
SEO (Search Engine Optimization)
On-page SEO factors are all the things you can influence on your own website. All kinds of technical aspects of your website are important for the chances of your website to rank in the search engines. WordPress actually is a rather SEO-friendly platform. Combined with our Yoast SEO plugin, most technical challenges are covered.
Next to on-page SEO factors, there are off-page SEO factors. These off-page SEO factors are a bit more difficult to influence, though. The most important off-page factor are the links to your site. The more (relevant) sites link to your website, the higher your ranking in Google will be.
At TravelPages, we believe in what we call holistic SEO. SEO should never be a trick. It should be a sustainable long-term strategy. Using tricks in order to fit Google’s algorithm only works in the short run. Google’s mission is to organize the world’s information and make it universally accessible and useful. Google wants to show their users the best result for a specific keyword. If you want to rank for that keyword, you should simply try to be the best result.
Up to 40% of our yearly subscription fees are spent on Google AdWords & Facebook Ads
Is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
Are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. Users then see your ads in the sidebar on Facebook.com.
Monthly News Letters
Like all marketing initiatives, newsletters need to have a quantifiable impact on the not only our business, but also on the companies which list with us. We have set ourselves measurable goals, which often include:
- Increase recipients, measured in subscribers
- Read the newsletter, measured by open rate
- Fulfil the desired action (typically a visit to the website), measured by click-through rate
Effective newsletters are informational, not sales-driven
Web users of every ilk are regularly bombarded with offers, sales, and promotions. To get customers to open and read an email, the content needs to be genuinely interesting – beyond an attempt to sell them merchandise or services. Users are much more likely to open an email targeted to educating or entertaining them, and this is accomplished in the subject line. But with that expectation comes the necessity to actually follow through on the subject’s promise.